Project Overview:
Imagine being able to shop, track your fitness and immerse yourself in virtual worlds all in a single immersive experience. With the Adidas app for Apple Vision Pro, this vision becomes a reality: a combination of virtual shopping, real time fitness tracking and stunning virtual environments that merge training and technology.
Objective:
The goal of this concept was to create a new form of brand interaction that goes far beyond traditional apps. By using spatial design, the aim was to develop an app that is not only functional but also emotionally engaging. Adidas is positioned as a companion in a digital, active, and personalized world.
Challenges:
Merging fitness, shopping and immersion
The biggest challenge was combining different experience areas, movement, product interaction and virtual worlds, into a cohesive interface.
Visually presenting complex data clearly
Fitness statistics such as calories, distances or goals needed to be displayed live and in real time, clear, motivating and without visual overload.
Navigation in the spatial design space
User guidance in a 3D/VR space follows different rules than in traditional apps. The goal was to enable intuitive, natural interaction.
Design Process:
Das Projekt startete mit einer Vision: Wie sieht Fitness & Shopping in der Zukunft aus?
Ich begann mit Moodboards und Use-Case-Szenarien, entwickelte anschließend erste Wireframes und überführte diese in ein visuell starkes Interface – optimiert für Apple Vision Pro und Spatial UI. Der Fokus lag dabei immer auf einem immersiven, aber verständlichen Design. Das Interface sollte spielerisch, klar und hochwertig wirken – ganz im Stil der Marke Adidas.
Outcome:
The project started with a vision: What will fitness and shopping look like in the future?
I began with mood boards and use case scenarios, then developed initial wireframes and transformed them into a visually strong interface optimized for Apple Vision Pro and spatial UI. The focus was always on an immersive yet understandable design. The interface should feel playful, clear and high quality in line with the Adidas brand style.
Key Achievements:
Development of a holistic spatial design concept for Apple Vision Pro
Integration of real time fitness tracking, avatar customization, and virtual shopping into a single interface
Visualization of complex data in a motivating, clear UI
User-centered navigation concept for immersive VR environments
Emotional branding through strong visual design and brand consistency
Unique fusion of experience, interaction, and technology
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